How Vibe.co rapidly scaled their sales & customer success teams for the US and saved over $2M

Company

Founded in 2022 by tech entrepreneurs Arthur Querou and Franck Tetzlaff, Vibe.co is a self-serve CTV ad platform built for SMBs. The company’s mission is to make TV advertising accessible and performance-driven for all businesses, regardless of size or budget. With proprietary AI technologies and deep partnerships with top streaming services, Vibe aims to transform TV into a transparent, efficient, and fair advertising medium for SMBs. To support its exponential growth, Vibe raised $22.5M in Series A in early 2024 and has been expanding its team by over 80% since.

Challenge

Operating in an industry where successful onboarding and continuous support are critical, and aiming to cover the entire US SMB market, Vibe needed a strategy to accelerate its hiring pace while controlling costs. It was essential for Vibe to recruit new hires with backgrounds in the adtech industry to quickly add value for prospects and existing customers. Additionally, Vibe was particular about maintaining its strong company culture as they scale their teams.

Solution

Vibe selected Staffviser to help scale their sales and account management teams with a cost-efficient, people-first solution. Leveraging Staffviser's unique headhunting capabilities in emerging markets, Vibe successfully hired exceptional Filipino talent from leading ad tech companies at an affordable cost. Staffviser's Employer of Record solution enabled Vibe to offer local employment with competitive packages and attractive perks while maintaining direct and complete management of their new teams. Additionally, Staffviser played a key role in preserving Vibe's company culture by organizing initiatives such as weekly check-ins to boost team morale and an offsite event that brought together the Philippines team with members of Vibe's US team.

Results to date

Headhunted incredible talent from top companies like Google, Smartly, and Quantcast.

Helped Vibe grow from 1 to 10 hires in less than 3 months, including CSMs, SDRs, AEs, and a global team lead.

100% of the new hires are meeting their role expectations; 70% are exceeding them, and 30% are greatly exceeding them.

Achieved average savings of 75% on their employees in the Philippines compared to the US.